Erik Qualman (@equalman) created the Socialnomics films for us which have been used worldwide to help us educate people on why Social Media is important, not a fad and something you can’t afford (quite literally!) to ignore.

Pretty exciting to hear a new Socialnomics book is coming in October.

Erik gives his thoughts around Scott Monty (@scottmonty)of Ford Motor Co.’s use of social media and the Old Spice Campaign.