From my good friend @Niiige

Great spot by him. We’re still loving Design Robots from 2009 but when this came out using the same platform (I think) it was just superb.

Guru / Expert / Genius / etc are terms bestowed upon one by others not by putting them in Twitter bio’s or LinkedIn profile info. Self proclaimed Gurus tend not be of a Guru status in the slightest and some may even resemble the guy in the video.

The less of these people around the better for all of us in digital marketing. A lot of social media is just common sense and nothing to be scared of. However a good strategy needs to be carved out and this is when people who have done it before can help.

Not Guru’s just experienced practitioners.