Since posting my original thoughts and social measurement on the Compare the Meerkat campaign some time ago I’ve been asked a few times about the definitive results. Having been a casual observer of the campaign and measuring via a social media monitoring system only I was not aware of the hard fact around ROI.
However, I have dug around across a few sites and it seems that following are consensus results for the campaign(s) so I thought I would publish them here.
My original posts can be found here:
Compare the Meerkat – Case Study – Part 1
Compare the Meerkat – Case Study – Part 2
As mentioned above these are not numbers direct from Compare The Market, VCCP, or anyone similar who I can authenticate so please take them with the necessary pinch of salt. They are also from quite a few months back as that was all I could dig out from my searches. There was a stat in there around Facebook Fans which I have removed as that was inaccurate.
That said they do seem very impressive and gut instinct makes me think that they could well be in the right ball-park.
