General
The state of content marketing in the UK
This is a topic that I am engaged with and also discussing quite frequently. Critical to the success of solid digital strategies for 2013 is the Centralised Content Strategy.
Much more than just for SEO purposes when we are used to say “content is king”. A centralised strategy honours the value exchange between a businesses and prospects with the business giving a lot more than before.
This is a big topic and one that is hotly being debated by many at the moment – the point of this post is to share the infographic whilst the debate rages elsewhere on this topic!
The below is, courtesy of eConsultancy. It goes to show how this creeping trend is now cresting…
US governments method for recruiting hackers
In America, a new kind of draft is calling on students to counter cyber terrorism. In 2010, the United States needed 20,000 cybersecurity experts but only had about 1,000. The U.S. government is recruiting young people to create a workforce of hackers in order to defend the US from cyber attacks.
The next generation of white hat hackers live within the U.S. A survey of 200 well-known hackers reported that 70 percent live in America, that 90 percent are male and that the average age of a hacker is 16 – 19 years old.
While teenage hackers are mostly self-taught, there are some notable programs to help them. CODEHS is a company that aims to provide online programming classes in high schools, Code Academy is a free online school to teach anyone how to code and Sans Institute is a cybersecurity school.
The world is in great need of hackers. The United States and its allies are pouring money into computer defense, Western governments spending a total of $35.5 billion on telecommunications and cyber security in 2010. Entry level “ethical hackers” can earn between $50,000 and $100,000 each year.
In this infographic, homeland-security-degree.org explores the world of hacking for cybersecurity as well as where the future is headed for young hackers.
Source: socialmediatoday.com/
[Video] The VW 2013 Superbowl ad is unveiled
Yeh ok so it’s not strictly ‘digital’ per se but it is on YouTube so that’s how I warrant putting this here.
My good mate @DaveRReed said “it’s not a patch on VW Darth Vadar” and I have to agree.
Kinda funny but not their usual gigs.
Where magazines cover shot reprint – oops
Spotted this doing the rounds and just had to capture it. In this instance it’s where digital prevails – two second change on an email/website vs. a full magazine reprint…
Very amusing although I am not sure their design team are smiling at the moment.
