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Tag: automotive
Car buying ‘habits’ affected by the recession.
A recent 
survey shows that the economic crisis could be changing the car buying habits of European consumers.
Nearly 40 percent of Europeans who responded to the survey said they are considering doing without one of their cars, more than double the number in a similar poll in 2009.
The survey was based on responses from more than 5,000 people in seven European countries including UK, Germany, France, Italy and Spain.
Italians topped the list of respondents who said they could give up one of their cars at nearly 55 percent, up from 19 percent in 2009, followed by respondents in Spain (47 percent) and France (40 percent).
Worryingly for retailers, more people in Germany, Europe’s biggest market, were this year willing to consider giving up their cars at 29 percent compared with 17 percent in 2009.
Some 83 percent of the respondents said the cost of ownership was the main reason they would give up a car, up from 66 percent in 2008. About 48 percent cited environmental considerations.
Instead of a car, 80 percent of those surveyed said they would turn to public transportation. About half would consider renting a car or car pooling while 35 percent would opt for motor cycles.
The poll’s results were published earlier this month. The survey was carried out by the car rental company Europcar and the polling institute Ipsos.
So we’re obviously not thinking ‘I’m not going to buy a car this year’ it seems there are many thinking ‘I am going do away with my second car this year’.
Only problem I had with the data being used is that it lacked telling us the price range of vehicles being suggested as ‘second cars’ – if it’s Ferraris, Lambourghini’s, etc then I am not too worried. If it’s Renault Clios and the like my concern my grow.
We’re well into 2010 now and sales seem to be settling nicely. Only time will tell if this ‘intention’ plays to be ‘fact’ as we head our way through the troubling financial times (not the paper of course!)
