Spotted this the other week and just thought it was a great piece of work. It’s not absolutely clear on why it was done within the film but it was created by Conscious Minds on behalf of Levis as they try to come back as brand we all consider ‘cool’ using various social and digital efforts.
All that aside, it’s just a seriously clever piece and credit to the editor(s) for having the patience to stitch it all together…
