Tag: Social Media
Facebook Infographic from Ad Age
I love infographics about Facebook, including this one showing gender and age balance on Facebook versus other social media sites.
Advertising Age‘s infographic contains some fascinating gems, including:
- 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males
- 71.1 percent of women on Facebook say they are parents, versus 28.9 percent of men
- 86.5 percent of female profiles indicate cat ownership, but only 13.5 percent of males have felines.
- women represent a larger proportion of users over age 35
- men account for more of the Facebook population under age 35
Have a look below and see what you think:
| Detailed Facebook Demographics | ||||
| Age range | Male | Female | ||
|---|---|---|---|---|
| 14-17 | 9.8% | 9.1% | ||
| 18-20 | 13.7% | 13.2% | ||
| 21-24 | 17.5% | 16.6% | ||
| 25-29 | 13.2% | 11.7% | ||
| 30-34 | 10.2% | 9.7% | ||
| 35-44 | 15.3% | 15.4% | ||
| 45-54 | 10.4% | 12.3% | ||
| 55-63 | 5.5% | 7.2% | ||
| 64+ | 4.5% | 4.8% | ||
| Source: Facebook.com ad platform. Percentages include those Facebook members who include a gender in their profiles. Data collected in May 2011. | ||||
Compare the Meerkat Campaign Results
Since posting my original thoughts and social measurement on the Compare the Meerkat campaign some time ago I’ve been asked a few times about the definitive results. Having been a casual observer of the campaign and measuring via a social media monitoring system only I was not aware of the hard fact around ROI.
However, I have dug around across a few sites and it seems that following are consensus results for the campaign(s) so I thought I would publish them here.
My original posts can be found here:
Compare the Meerkat – Case Study – Part 1
Compare the Meerkat – Case Study – Part 2
As mentioned above these are not numbers direct from Compare The Market, VCCP, or anyone similar who I can authenticate so please take them with the necessary pinch of salt. They are also from quite a few months back as that was all I could dig out from my searches. There was a stat in there around Facebook Fans which I have removed as that was inaccurate.
That said they do seem very impressive and gut instinct makes me think that they could well be in the right ball-park.
1 in 5 online shoppers would follow brands
One in five online shoppers would follow a brand on a social media site if it meant they were entitled to special deals on items such as groceries, a new report by Evolution Insights has revealed.
It was found that 65 per cent of food shoppers use social media sites, such as Facebook and Twitter, but would only follow a brand if they were given an incentive.
As a result, brands that use social media sites to promote themselves through ads or money-off deals tend to engage with consumers more, the report suggested.
James Johnson, lead analyst at the market research firm, said: “Special offers and shopper marketing is too often poorly targeted online”.
For online grocery shoppers, it’s more about relevance than aggressive discounting – a common complaint among shoppers is the lack of relevant offers and suggestions online.”
It was also revealed that 75 per cent of online buyers start their shop by going straight to their favourites or by typing keywords into a search engine.
More Brits could start looking online for discount vouchers as inflation has reached a six-month high.
The Office for National Statistics revealed yesterday (December 14th) that inflation reached 3.3 per cent in November due to an increase in food and clothing prices.
(via @IAB)
