Gray Dudek

Since posting my original thoughts and social measurement on the Compare the Meerkat campaign some time ago I’ve been asked a few times about the definitive results. Having been a casual observer of the campaign and measuring via a social media monitoring system only I was not aware of the hard fact around ROI.

However, I have dug around across a few sites and it seems that following are consensus results for the campaign(s) so I thought I would publish them here.

My original posts can be found here:

Compare the Meerkat – Case Study – Part 1

Compare the Meerkat – Case Study – Part 2

As mentioned above these are not numbers direct from Compare The Market, VCCP, or anyone similar who I can authenticate so please take them with the necessary pinch of salt. They are also from quite a few months back as that was all I could dig out from my searches. There was a stat in there around Facebook Fans which I have removed as that was inaccurate.

That said they do seem very impressive and gut instinct makes me think that they could well be in the right ball-park.

Ok so maybe not the most exciting set of check-in’s on FourSquare (that’s my fault!) but nevertheless the idea of WeePlaces.com is good. It gives you a time line of all your check-in’s from the last 12mths and puts them into a nicely constructed video that can be shared.

I can think of a number of good reasons how WeePlaces could help some of my clients – but that’s an idea I will keep for myself for the moment!

Just be careful if you’ve been places that you checked-in at to get the points but didn’t ’share’ for some intriguing reason…this tool does not keep any of those check-in’s a secret…

Zoom out so you can see the whole of the UK and then reply the video…neat.

Gray Dudek’s Foursquare by WeePlaces.com.

This seriously satisfies the inner geek as it is a view from Google of their Container Data Centre which is just amazing. You get the feeling that the server farm is going to have to be pretty big but the intricacies that have had to go into designing the way the centre works, is cooled, is powered, etc is simply mind blowing.

So next you put a search into Google and it takes longer than 0.2secs you’ll have an appreciation of why the ‘internet’ might be a bit slow today…